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The tempting "cake" of the national fitness industry has become a new battlefield for domestic sports brands

The dividends brought by national fitness have become a new battlefield for domestic sports brands. On April 16th, the 2017 Beijing International Long distance Running Festival and Beijing Half Marathon started shooting at Tiananmen Square. Amidst the nationwide fitness craze, domestic brands have flocked to sponsor the festival or marathon events. Sponsorship of long-distance running events with the largest number of participants and the best mass base has a significant impact on brand promotion, and it has become a consensus among domestic sports brands to switch to the national fitness battlefield.

The dividends brought by national fitness have become a new battlefield for domestic sports brands. On April 16th, the 2017 Beijing International Long Distance Running Festival and Beijing Half Marathon started shooting at Tiananmen Square. Amidst the nationwide fitness craze, domestic brands such as ANTA, Xtep, Li Ning, and Guiren Bird flocked to sponsor the Long Distance Running Festival or Marathon events. Sponsorship of long-distance running events with the largest number of participants and the best mass base has a significant impact on brand promotion, and it has become a consensus among domestic sports brands to switch to the national fitness battlefield.

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Knitted design | The beauty of disorder at the hem

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What is yarn dyed fabric

Colored woven fabric belongs to woven fabric. 1. Color weaving refers to the process of dyeing yarn or filament and weaving it with colored yarn. The colors of dyed fabrics are mainly bright and vibrant, and patterns are also distinguished by color contrast. Colored fabrics are commonly used as shirt fabrics. Lightweight textured yarn dyed fabric is comfortable and breathable, especially suitable for wearing alone. When paired with a jacket, it has a good style and temperament. 2. Color woven fabrics have the advantage of moisture absorption and thermal insulation. Moisture absorption: Cotton fibers have good moisture absorption. Under normal circumstances, fibers can absorb moisture into the surrounding atmosphere, with a moisture content of 8-10%. So it comes into contact with human skin, making it feel soft but not stiff. Thermal insulation: Due to the fact that cotton fibers are poor conductors of heat and electricity, with extremely low thermal conductivity, and because cotton fibers themselves have the advantages of porosity and high elasticity, a large amount of air can accumulate between fibers, which is also a poor conductor of heat and electricity. Pure cotton fiber textiles have good thermal insulation performance, making people feel warm. 3. Woven fabric is a type of weaving machine that is made up of yarns interlaced along the warp and weft directions in the form of picking. There are usually three types and their variations: plain weave, twill weave, and satin weave. From the composition, it can be divided into cotton fabric, silk fabric, wool fabric, linen fabric, synthetic fiber fabric, blended and interwoven fabric, etc. There are many types of woven fabrics, and the use of woven fabrics in clothing is leading in both variety and production.

The difference between real silk fabric and silk like fabric

There is a type of fabric on the market that looks very similar in texture to silk, has a smooth feel, but is much cheaper in price. Because fabrics similar to silk are relatively cheap, many people choose to purchase them, and businesses are also catering to consumers, which has brought many problems to those who want to buy real silk. What is the difference between fabrics like silk and fabrics like silk? How to distinguish between genuine silk and imitation silk? Let me show you all! 1. The difference between real silk fabric and silk like fabric 1. Silk fabric Silk is a cocoon made from silk spun by silkworms, which is then extracted from the cocoon. Simply put, real silk is silk spun by silkworms, while synthetic silk is silk processed by chemical methods. Raw silk is relative to artificial silk. Real silk is natural silk, not synthetic silk. A simple way to identify silk and synthetic silk is to burn them. There is a pasty smell. The burnt area will not form a ball. This is real silk, it turns into ashes with just a twist of your hands; It is artificial silk, which forms balls when burned and has no odor. 2. Silk fabric Silk like fabrics are made of polyester and mimic the characteristics of real silk. It is thin, soft, and easy to touch the skin. It is stronger than silk. But after all, it is a replica, and its texture is not as good as silk. The silk like fabric has a clear reflection from the outside, and its texture is relatively thin, but its color is not as soft as real silk. It is harsh, neat, prone to creases, and difficult to restore. 2. How to identify real silk fabrics and imitation real silk 1. Appearance This is our intuitive method of distinguishing silk from fabrics such as silk. Silk fabrics have an elegant and soft appearance, with a pearl like luster; Soft, smooth, elastic, and prone to wrinkling; The appearance color of silk fabrics is not as soft as that of real silk. They are harsh, neat, prone to wrinkling, and difficult to restore. When we purchase this type of bedding, we can preliminarily determine whether it is real silk or synthetic silk based on our own feelings. 2. Burns Silk fibers burn slowly and shrink into a ball. When burning, it emits the smell of burning hair. There is no open flame. After combustion, it will form fragile dark brown particles; When filamentous fabrics are exposed to fire, there will be flames, and after burning, there will be hard rubber blocks on the edges. When we inquire about purchasing, we can ask the salesperson if your head is broken? Then burn the severed head. 3. Check the product number The article number consists of five Arabic numerals, from left to right. Full silk fabrics (including mulberry silk and spinning) are labeled as "1". 4. Specific price The price of pure silk fabric is about twice that of synthetic fiber and satin. So, don't trust some bad businessmen. The things they give you are very cheap and may be counterfeit. In fact, we can find more companies to compare prices. The difference is too big, so you have a basic idea.

Functional fabrics have gained market recognition

Warmth is the main shopping hotspot for winter clothing. As long as it is warm enough, style is not important. In recent years, little people who used to not wear pants have gradually put them on. In recent years, there have been more and more choices for warm clothing, ranging from fluffy thermal underwear to various multifunctional fabrics such as German velvet and self heating autumn clothes and pants. Not to mention whether these fabrics have such magical effects, only businesses rack their brains to make clothes warmer, which already demonstrates the current market demand. Moreover, more and more sportswear is becoming warm and lightweight nowadays. Under the stimulation of the "Winter Olympics economy", the domestic functional fabric industry is ushering in new development opportunities. A company executive stated that currently, the company's functional fabrics are mainly divided into four series: sustainable series, lightweight series, non ammonia elastic K9 series, and high-performance series. This year, Sanfeng's orders have experienced explosive growth. This year, the company launched a new product that has been favored by outdoor sports brands both domestically and internationally for its superior wear resistance, tear resistance, and low-carbon environmental friendliness. Analysts suggest that riding on the momentum of the Winter Olympics, the clothing industry's segmented market is expected to experience rapid growth. In addition, Guofeng and Guofeng will continue to lead the new trends in the domestic clothing market, which also brings new opportunities for many clothing enterprises. In fact, not only for the Winter Olympics, functional fabrics and environmentally friendly fabrics also have a good market in daily life. Although many people believe that the textile industry is already a sunset industry, there is still great potential for development from the perspective of product quality. After all, more and more consumers prefer things that are easy to wear, not just those that look good. During the new season, many clothing companies are accelerating their transformation towards the functional fabric subdivision track.

Summer fashion must-have! The camisole dress gives you a fresh and youthful vibe, youthful yet fashionable

The camisole skirt is a refreshing item in girls' summer wardrobe. A good camisole skirt can bring you feminine charm that cannot be replaced by other skirts. Due to different styles, camisole skirts bring different styles, which can be both luxurious and elegant, sexy and charming, and refreshing for young girls. In terms of appearance, the camisole skirt presents a sense of simplicity as a whole. The one-piece skirt is simple yet fashionable, and can be easily worn to create an ideal styling effect. In terms of design, the camisole skirt combines the atmosphere of summer with attention to detail, allowing the skirt to showcase its temperament and charm from the inside out, in line with the aesthetic pursuit of modern urban women. In terms of dressing, as it belongs to a type of camisole skirt, it can be directly worn to show a refreshing look in daily matching, or combined with some outerwear to show a richer style charm. In summer daily dressing, a camisole skirt full of fresh girlish temperament will have a more atmospheric feeling, which can meet your daily casual occasions and showcase your stunning charm.

Are regular clothes in the wardrobe no longer popular? Why is' asymmetrical dress' popular

Fashion has always been a variable concept. In the early years, people had limited clothing choices. Nowadays, personalized and diversified clothing displays have become a symbol of modern women's pursuit of fashion. At this moment, asymmetrical skirts have become the choice of many fashionable women, and their unique design style brings a whole new way of wearing. Moreover, the popularity of asymmetrical skirts is becoming increasingly widespread, allowing women to showcase their personality and charm while wearing them. Choosing an asymmetric dress that suits oneself requires considering one's own body characteristics and preferences. Different asymmetric skirt cutting styles can highlight different personalities and charms. For example, asymmetric skirts with sloping shoulder designs can highlight the softness of the skin and the lines of the fragrant shoulders. Skirts with varying lengths on the left and right can decorate the lines of the legs. Asymmetric sleeves can highlight slender arms. In addition, when choosing an asymmetric skirt, it is also necessary to consider factors such as skirt length and color, in order to make the overall look more coordinated and beautiful.

RUGAO YIREN DRESS CO.,LTD

RUGAO LINGMEI GARMENT CO.,LTD

General Manager (Li Ji):
+86-513-87838222

Ministry of Trade (Feng Xiaobing)：
+86-513-87838333

E-mail：alex@lingmeidress.com

Address: South end of Linzi Town Station, Rugao City (next to the old 204 National Highway)

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